A few rules for Seo friendly URLs in Digital marketing

In this publication, I will explain our support for SEO friendly URLs and try to elaborate a bit why we think this is the best option for this link. First, let me tell you that an SEO-friendly URL differs depending on the type of site. In this article, I will discuss a few to show the differences. There are a few basic rules, but I strongly encourage you to keep the visitor in mind when setting up your URL structure.

Basic rules for SEO-compatible URLs

No matter what type of website you own, there are a few basic rules that apply to all websites.

(i)The main thing to keep in mind is that your URLs need to be focused. Detach your stopword URLs as ‘a’, ‘de’, ‘le’, and so on. In 99% of cases, these words add nothing of value to your URL. If possible, remove your verb URLs as well. Words like ‘are’ or ‘have’ are not needed in your URL to clearly define the page.

(ii)The duration of your URL is not really a factor in this area. We recommend keeping your URLs as short as possible. It’s not that Google did not like long URLs, but the shorter URLs are probably more focused. Keep in mind using a logical structure in your URL, because Google attracts the keyword used in the search even in the URL:

This snippet also shows that length is not a problem: Google will show what they think is important for this visitor. Keep in mind that the meta titles and descriptions are cut to 512 pixels, as well as your URL – as you can see above.

Do not use underscore characters, because they link words and put them in one. Dashes are preferred.

These are the basic rules for SEO compatible URLs. The best friendly URL is different depending on the type of site. Choose your type of site to move to the information that applies to your website:

  1. Company websites
  2. Websites
  3. Blogs or information sites

Friendly URLs for your business website

If your website holds information about your business and/or services and that’s basically the case, no matter how many pages you have, I’d go with the shortest URL possible.

  • Http://example.com/contact/
  • Http://example.com/about-us/
  • Friendly URLs for your online store
  • If your website is an online store, there are two ways to approach:
  • Http://example.com/product -name /
  • Http://example.com/category-name/product -name /

Some content management systems (such as Magento) create both. In this case, use rel = “canonical” to point Google to the one you want to appear on Google.

The question remains what URL structure to use. In this case, URLs that are compatible with SEO should also be useful URLs for your visitor. If your store contains categories that make your visitor’s life easier, also include these categories in your URL. In this way, your URL, your navigation, and your menu will remind you of the visitor on your website:

  • Http://example.com/birds/crane
  • Http://example.com/equipment/crane

You know what I mean? Decide for yourself if your categories add this value to the product and URL. If so, it is also preferable for SEO to include the category, as the category and product are very related.

Friendly URLs for your blog or news site

If your website is a blog or an information website, there are several ways to build your URL. Let’s look at these elements separately:


If your site as a whole has a strong consistency, you may want to consider focusing on the publication title and the publication title only to create a user-friendly URL. Consistency will indicate the main subject of your website on Google, so there is no need to add this into the URL.

2. http://example.com/category-name/post-title/

If your website is a news website and you write on different topics, adding the topic (for example, as a category name), will make it even clearer what the page is. This is somewhat similar to the one explained above on SEO-friendly URLs for your online store.


If your website presents the daily news and the news is related to a date, be sure to include that date in the URL as well. If someone is looking for the latest news about Apple products, the date in the URL will already show if the page concerns this year’s iPhone or not. My recommendation: use only the date in the URL if the date counts.

4. http://example.com/post-title/three-digit-ID/

The Google News technical guidelines clearly state: “To make sure we’re only using new items, make sure your URLs are unique with at least 3 digits and are permanent.” If, for some reason, You do not want to include the date in the URL of your news article, you can also add an identifier for publication in order to get this covered. Keep in mind that Google News is only for news that matter the world, which does not apply to most of the company news.